Vetucore

Vetucore is a platform for individuals who want to pursue a career in veterinary medicine. The business helps both students and their parents, as well as established vets and clinics. Part of Vetucore’s core offering and a unique selling point, is the VetMedMatch platform - a custom-made tool for matching students to veterinary programs across the US and around the world.

The concept behind Vetucore had already been established when the client contacted us. They had crafted an initial website and brand identity but it needed an extra push to accomplish a clear communication user experience. DEMA’s first task was to undertake a full audit of the business proposition, website design and functionalities, and flow.

It helped us pinpoint friction points and list the pages in need of content restructuring and refinement. Grounded in SEO and UX design best practices, we achieved better positioning discoverability in Google’s SERP, and improved conversion rate metrics.

Other than a website, Vetucore didn’t have any other digital assets at the very beginning. We made sure to change that.

Our focus was building the brand’s presence from the ground up beyond the initial setup. The client was focused on rapidly growing presence across a variety of social media platforms (including specialized industry ones) and had ambitious business objectives. We laid the building blocks of a long-term and sustainable digital presence through social media planning & strategy, email marketing set up, and launching brand awareness campaigns from start to finish.

As a brand, Vetucore’s main goal was to establish itself as the go-to resource for students and vets in need of guidance on the vet med journey. The website redesign catered to this objective. Consistent messaging captured the brand’s essence across all digital outlets, making its unique offering stand out, gain popularity and keep clients locked in.

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