Case Study - Touchpoint

How We Took Touchpoint from Zero to
3,000 Organic Visitors with Smart
Content Marketing

About the Client

Touchpoint is a company that helps brands connect better with their customers using smart technology and data. They focus on making customer experiences more personal and engaging, helping businesses build stronger relationships with their audiences.

DEMA Services Used

The Challenge

Touchpoint, a new entrant in the market, faced the challenge of boosting its search engine ranking and establishing strong brand awareness in a competitive industry. As a fresh brand, gaining visibility and traction online was critical to their growth strategy, but starting from zero made it an uphill battle.

Breaking through the noise—the ultimate challenge for every brand today.

Getting noticed is hard—staying noticed is harder.

Content Marketing for Brand Exposure

The Solution

For Touchpoint, enhancing search rankings and brand presence required a multifaceted approach:

Content Marketing for Brand Exposure: We developed a content marketing strategy focused on creating engaging, valuable content that resonated with Touchpoint’s target audience, amplifying their brand presence.
On-Page Optimization: We optimized existing content and website pages to improve their search engine performance, focusing on meta tags, headers, and internal linking.
On-Page SEO: To further improve search engine rankings, we implemented on-page SEO best practices across the content we created, optimizing title tags, meta descriptions, and headings, as well as ensuring the proper use of keywords, internal linking, and user-friendly formatting.

The Result

Over 9 months, our strategy delivered impressive results:

From 0 to 3,000 Organic Traffic Increase: Our targeted SEO and content efforts propelled Touchpoint from zero to a substantial 3,000 monthly organic visits, significantly boosting their online presence and brand awareness.

We helped Touchpoint take the leap from obscurity to visibility, laying the foundation for long-term digital success.

Your Point of Contact - One of the Faces Behind the Magic

At DEMA Marketing, we believe in a personalized approach to every project. Meet Mariana, your dedicated point of contact who will work closely with you to understand your vision, goals, and preferences.

Together, we'll bring your ideas to life and create a website that reflects your unique brand identity.

Meet Mariana, your dedicated point of contact at DEMA Digital Marketing Agency