How to Find Your Search Ranking: Six Google Position Check Tools

Ranking high in search engines such as Google gives your website visibility and allows you to be exposed to your target audience without needing to pay for advertising. Google position check tools allow you to track your website performance and adjust it accordingly.

While some businesses neglect SEO and aim for visibility through paid advertising strategies, they still may fall short, as 73% of all clicks go to organic web listings. 

To stay ahead of competitors, it’s crucial to implement SEO practices and utilize helpful tools to ensure your website pages rank as high as possible organically. The first step in improving your website’s performance on search engine results pages (SERPs) is choosing a suitable position-checking tool for your business. 

Join us as we explore the top six Google position check tools, along with their distinct features, advantages, and disadvantages, and uncover how their use can help push your business to new heights on the world’s most popular search engine.

How to Check Your Website Position on Google

To check where your pages rank on Google, you can manually type relevant keywords into your web browser and look through the search results. Doing so will give you a basic idea of your website’s ranking and can even provide insights into your top competitors. 

For instance, if you check several of your target keywords and notice that your website appears on the first page for some but not others, you can identify which keywords are currently working well for you and which need to be assessed and refined. 

However, completing manual searches is time-consuming and, in most cases, not very effective. Manual searches lack detailed data and in-depth insights, such as search volume, keyword difficulty, or historical ranking trends. 

This approach also fails to account for personalized search results influenced by your browsing history, location, or device type, which can skew your perception of your website’s actual ranking. While a specific keyword may rank high on your device due to various factors, this may not be the case for your target audience. If you want to get accurate data related to your website’s performance on Google, we recommend utilizing specialized position ranking tools. 

The Benefits of Checking Keyword Rankings

If you’ve been overlooking the importance of checking your Google positions for keywords, perhaps it’s time to reconsider. This practice offers numerous benefits for businesses of all sizes, industries, and budgets. By monitoring your keyword rankings, you can – 

• Guide your business strategy: When you’re aware of the keywords that are performing best, you’ll be able to make informed decisions about how to adjust your strategy. For instance, you can allocate more resources toward optimizing content for high-performing keywords you’ve identified to increase your chances of attracting targeted traffic.
• Optimize keyword targeting: By regularly checking which keywords rank highest, you can identify opportunities to refine and enhance your keyword targeting strategy. This includes discovering new keywords to target based on current trends or adjusting your approach to better align with the search behaviors of your target audience.
• Monitor competitors: Tracking your keyword rankings allows you to benchmark your performance against competitors. After learning which keywords competitors are ranking for and how your site’s rankings compare, you can choose to target new keywords you know are relevant and competitive.
• Troubleshoot traffic drops: Checking your website position on Google helps you quickly identify the causes of fluctuations in keyword rankings that may impact your website traffic. By pinpointing when and which keywords experienced drops in rankings, you can investigate potential causes, such as technical issues or changes in competitor strategies, and take appropriate actions.
• Track search engine algorithm updates: Keeping track of keyword rankings over time allows you to correlate changes in rankings with Google’s search engine algorithm updates. This helps you assess how algorithm changes impact your SEO efforts and adapt your strategy to maintain or improve rankings.

Overview of the Best Google Position Check Tools

Ready to cut to the chase? Take a glimpse at the pros and cons of our top six Google position check tools. 

Top Free Google Position Check Tools

If you’re on a tight budget or simply want to test out some position-checking tools without any commitment, check out these top free tools that offer valuable insights into your website’s search engine performance. 

1. Google Search Console

Google Search Console is among the best free tools for checking keyword positions. GSC provides accurate information directly from Google, making it a highly reliable data source regarding a website’s performance in organic search results. 

Pros 

All key metrics GSC provides are clearly displayed and easy to access, with this notable ease of use making the tool suitable for complete beginners. 

In contrast to some other position-checking tools, Google Search Console prioritizes simplicity by providing fundamental data without overwhelming users with an excessive selection of metrics that might only sometimes be relevant. This makes it easier to quickly locate essential insights without wasting time digging through unnecessary or overly complex data.

Another primary advantage of GSC is its direct integration with Google’s search index,  ensuring that the data provided to users is up-to-date and accurately mirrors the search engine’s perception of your site.

Cons 

The main drawback of Google Search Console is its limitation in providing basic information, which may not meet the needs of business owners seeking more complex data on which to base their SEO and marketing strategies. 

The tool’s reliance on manually searching keywords can also be inefficient, especially for larger websites. If this is the case for your business, you may be more suited to a tool with automated systems for position checking and keyword tracking.  

Key Features 

Although the simplicity of GSC indicates that it’s most effective when used alongside more advanced position tracking tools, this tool still offers valuable information that enables businesses to gain a comprehensive overview of their website’s performance, easily identify underperforming keywords, and establish strategies to improve their rankings.

The tool can provide useful insights about your website’s pages, such as – 

• Total clicks: The number of times users clicked on your website’s link in SERPs.
• Total impressions: How frequently your website appears in search results.
• Average CTR (Click-Through Rate): Calculated as Clicks / Impressions * 100, how often users click on your site after seeing it in search results.
• Average position: The average ranking position across all your keywords and pages in search engine results.

Google Search Console also provides specific details about individual keywords, including which pages they rank for, the top countries where these keywords are ranking, and the devices used for searching these keywords.

2. Ubersuggest

Ubersuggest is another free and user-friendly tool designed to check keyword positions. It offers a straightforward method for quickly assessing where your website ranks in SERPs and uses relevant data from sources like Google Search Console and Google Trends.

Pros

For a completely free-to-use position-checking tool, Ubersuggest has plenty to offer both small and large businesses. The tool allows users to evaluate keyword rankings across different regions and languages, which is a particularly beneficial feature for global businesses.

Ubersuggest also prioritizes organization and accessibility, presenting information clearly to enable quick and straightforward analyses of ranking results and findings. 

Cons

One drawback of Ubersuggest is its frequent promotion of premium features, which can become distracting or even frustrating, especially for users seeking entirely cost-free solutions. 

While suitable for small to medium-sized businesses, the tool’s limitation of tracking up to 25 keywords may be insufficient for larger enterprises. If you’re considering using this tool and you wish to track more than 25 keywords, you may need to upgrade your account or use Ubersuggest alongside another free position-tracking tool. 

Key features 

Ubersuggest provides useful information for individual keywords, such as their:

• Difficulty – How competitive a keyword is.
• Volume – The monthly search volume for the keyword.
• Position – Your website’s current ranking on Google for that keyword.
• Estimated Visits – The approximate number of visitors your website could receive from that keyword.

The main features of the platform include: 

• A dashboard that allows users to input essential site details and create projects to monitor performance metrics and set optimization goals.
• A keyword research feature that enables comprehensive exploration and analysis of keywords, including competitor rankings. 
• A traffic estimation that provides valuable insights into organic keyword rankings, estimates monthly traffic volumes and assesses domain authority. 
• A Backlinks Analysis tool that includes a robust backlink checker, offering insights into domain authority, referring domains, and individual page performance. 

You can upgrade Ubersuggest to one of three premium versions for more advanced utilization of these features, but you can still gain basic insights into the positions of top keywords through the free version.

3. SmallSEOTools Keyword Ranker

SmallSEOTools Keyword Ranker is a free, full-featured tool businesses can use to quickly and easily determine how their website ranks for specific keywords. With this tool, businesses can gain valuable insights into which keywords are performing well to fine-tune their SEO strategies and make a noticeable impact on their website’s position on Google. 

Pros

SmallSEOTools is entirely free to use, and there is no requirement to register an account to access its functionality. Without signing up, users can quickly access this tool without any commitment and immediately begin utilizing its features to their advantage. 

The tool features an intuitive interface that facilitates quick and streamlined navigation. Users can easily check keyword rankings across different devices, including desktops, tablets, and mobile phones, ensuring a comprehensive overview of their website’s performance. 

Cons

A main limitation of SmallSEOTools is that it displays only the top 10 keywords for any URL. While this isn’t an issue for smaller or newer websites, it may not be suitable for websites targeting a wide range of keywords.

Key Features:

SmallSEOTools Keyword Ranker offers basic yet valuable features for monitoring keyword performance and web page positions on Google. With this tool, users can access important insights, such as – 

• Keyword Position – The current ranking position of each keyword.
• Previous Position – Changes in keyword rankings over time.
• Search Volume – The monthly search volume for each keyword, helping businesses prioritize keywords based on search demand.

Users can choose to search by specific keywords or by the website’s URL. With the former option, users can also include up to 3 competitor URLs to compare keyword ranking results. 

Top Paid Google Position Check Tools

If you’re looking for a premium experience with additional features, metrics, and insights, consider using one of the following paid Google position-checking tools.

1. Semrush 

As one of the most well-known online visibility management platforms, SemRush offers a wide selection of tools, including market analysis, PCC keyword research, and, most importantly, web page position tracking. With the tracking tool, users can gain insights into their website’s current performance and use up-to-date data to optimize their keyword-targeting efforts.

Pros 

Semrush offers great value for money, providing access to useful and accurate data that is updated every 24-48 hours. There are several price points, giving users at least one budget-friendly option, along with a seven-day free trial that can be used to explore the tool’s main features before committing to a paid subscription. 

Cons

One of Semrush’s top drawbacks is its lack of sufficient automation capabilities, an aspect that’s not typically overlooked for premium position-tracking tools. 

Users may also find it takes some time to become familiar with navigating and managing the detailed insights and complex features the platform offers.

Key features 

Semush supports position tracking across desktops, mobile phones, and tablets. Users can select precise geographic locations such as countries, states, cities, or even zip codes, and can also specify language and choose between local or national keyword volumes.

This tool facilitates comparison with up to 20 competitors per campaign, allowing performance benching and additional insights into potential keyword opportunities. 

There are three premium plans to choose from, and the ‘Pro’ plan is $140 to track 500 keywords and five separate projects. 

Notably, for the ‘Business’ plan, Semrush also offers a Share of Voice feature, which estimates the proportion of audience attention your brand captures by analyzing the ratio of traffic received to the sum of volumes of the tracked keywords. 

2. Ahrefs 

Ahref’s Rank Tracker allows users to monitor Google positions for keywords on desktop and mobile devices across 190 countries. The tool is widely recognized for its precise tracking capabilities, giving users in-depth data they can utilize to adjust their SEO strategies and identify areas for improvement in their website’s Google positions. 

Pros

While Ahrefs has a slight learning curve, the tool is overall highly intuitive. Despite its detailed metrics, the setup walkthrough and extensive educational resources help users quickly familiarize themselves with its features without wasting any time.

With Ahefs, users can also view the ranking history of all pages’ keywords, enabling them to identify patterns, understand fluctuations in search engine rankings, assess the impact of their SEO efforts, and make informed decisions regarding future strategies. This feature is highly valuable for proactive strategy adjustments based on historical data rather than relying solely on current rankings.

Cons 

Users may be discouraged by Ahref’s lack of a mobile application, particularly those who plan to assess data related to their Google position rankings on-the-go. The tool’s browser interface is also not optimized for mobile devices, which can hinder user experiences.

Unfortunately, Ahrefs does not provide a free trial period, which prevents potential users from experiencing its features firsthand before purchasing a monthly subscription. Although a free trial is not completely necessary for a potion tracking tool, it is still helpful for users to evaluate its suitability and assess how it can support their website’s specific needs before making a financial investment. 

Key features 

The Ahrefs Rank Tracker tool provides comprehensive information related to a selection of SERP features, including:

• Featured snippet

• Local pack
• Sitelinks
• Top stories
• Thumbnails
• Shopping Ads
• Knowledge panel
• People also ask
• Videos
• Video previews

The tool can be set up to send weekly and monthly email reports detailing the most significant changes in keyword rankings. Users can sort their keyword list with filters, tags, and pages to simplify organization and management.

Ahrefs offers four plans, with the standard starting at $249 per month and allowing up to 20 projects, two years of history, and up to six users. 

3. Nozzle.io

Nozzle.io’s premium plans allow users to create as many projects, keyword sources, and keyword groups as needed to gain a comprehensive understanding of their site’s position on Google. When creating this tool, the team prioritized power and flexibility after assessing the pitfalls of other position-checking tools. This allows businesses to turn a massive stream of data into actionable and usable insights, hence the clever name: ‘Nozzle.’ 

Pros 

Nozzle.io offers comprehensive analyses of Google position data, providing in-depth competitor assessments and insights into why certain keywords have varying levels of competition.

The tool allows users to customize analysis schedules, with options for hourly or monthly intervals, accommodating specific needs for real-time updates or periodic reviews.

Nozzle.io also supports tracking an unlimited number of competitors, enabling users to complete a competitive analysis without limitations and make informed decisions to help them stay ahead in their industry.

Cons

The main disadvantage of Nozzle.io, as voiced by many of its users, is the tool’s overwhelming user interface and lack of options to hide or simplify information. The platform unfortunately does not provide an onboarding process, which could have helped new users become acquainted with the tool and effectively utilize its features.

Key features

With an unlimited number of projects, keyword sources, and keyword groups, Nozzle.io allows its users to harness vast amounts of information regardless of the Google position of every page on their websites. Users also have the option to add and track social media profiles and other assets on external demons, while the same can be done for their competitors. 

This tool also provides data related to any location and country/language combination supported by Google, making it a viable option for businesses with global and local SEO strategies.

Nozzle.io provides eight premium subscription plans catering to various needs and budgets, including a ‘Pro plan, which is $299 per month for 60,000 SERPs. 

Making the Most of Your Search Ranking Data

With DEMA Marketing, we can leverage your Google position check results and utilize our expertise to refine your SEO approach and improve your visibility on search engines. 

We provide a range of expertly crafted SEO services, including SEO audits, keyword research, content creation, content optimization, on-page SEO, and technical SEO. With our help, you can maximize the potential of your website’s pages and outrank your competitors, attracting targeted audiences and giving your business a well-deserved, organic boost. 

Get in touch with our team today to discover how we can improve your SEO strategy with your Google position-checking data!